15 17 Oct '24

Andrew Seth Cohen

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Function: - WSAcademy: WSA Voting Member
Andrew Seth Cohen is a publicist, communications strategist, and co-founder of Impact24 Public Relations, a company specializing in behind the camera talent and companies working at the intersection of art and technology. Andrew’s clients range from high profile award winners to rising stars, and he supports artisan leaders in television and film including cinematographers, editors, composers, sound designers, production designers, writers and directors. At Impact24 PR, his clients lean on him to maximize their exposure and brand momentum around wide theatrical releases, television premieres, and major film festivals like Sundance, SXSW, and Tribeca. His team also provides other expertise and services including business and brand development, social media support, networking strategy, event/premiere production, and google search optimization.

Alongside traditional press-focused and brand building campaigns, Andrew and his team are known for spearheading many successful awards campaigns, including Emmy-winning campaigns for first all Women of Color editing team (HBO's "A Black Lady Sketch Show); editor Brian A. Kates (Amazon's "Marvelous Mrs. Maisel"); production designer Eugene Lee (NBC's "Saturday Night Live"); and music director Alex Lacamoire (FX’s “Fosse / Verdon”). Recently, Andrew’s company led campaigns that supported ASC award wins for cinematography clients including Carl Herse (HBO’s “Barry”) and Jules O’Loughlin (FX’s “The Old Man”). Andrew has also spurned significant growth for his company. Under his leadership, Impact24 PR has grown to over 20 employees, doubling in size since the start of the pandemic.

Additionally, Andrew led the first ever Emmy campaign for TikTok for "Ratatouille: The TikTok Musical." Ushering the tech giant into the prestige awards conversation, Cohen’s efforts included lobbying the Television Academy for eligibility, spearheading extensive press conversations and panels, leading regular calls with marketing, production, advertising and PR teams, and advising on seven figure advertising budget including digital, print, radio, and OOH billboards. For the milestone, he was highlighted in Variety for his efforts. Other notable campaigns include work in emerging fields including virtual reality, digital humans, the metaverse and artificial intelligence.

A film studies major, Andrew graduated from Wesleyan University in Middletown, CT, where he studied under renowned film historian Jeanine Basinger, among other celebrated film academics. He has learned from and been mentored by top entertainment leaders including Chris Meledandri, Matt Senreich, Randy Jackson, Ken Fuchs, Adam Siegel, Noah Pollack, AJ Feuerman, and Josiah Johnson. He currently resides in Los Angeles, CA. When not thinking busy on a red carpet, he can be found traveling the world, playing disc golf, watching time travel movies or cheering on the UCLA Bruins and Los Angeles Dodgers.

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