20 22 oct '22

Gary Downing

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Function: Composer Agent WSAcademy: WSA Voting Member
Gary Downing is the managing director of, and a composer agent at, Leland Originals - an independent London-based composer agency. Set up in 2016, Leland Originals represent a roster of both established composers, and the most promising, burgeoning talent currently emerging from a diversity of backgrounds. The agency is the sister company to the hugely successful and respected music supervision company Leland Music.

Gary is a music industry veteran who began his music career in 2000 at major publisher Warner/Chappell Music, initially working in both the copyright and business affairs departments before moving over to the synchronisation and licensing team, where his successes prompted a swift promotion to head up that division of the company.
He subsequently ran the sync departments at several of the UK’s largest independent publishers and labels; first at Chrysalis Music, then at the Music Sales Group (now Wise Music), and more recently at Caroline International (now Virgin Music).
In addition, he created his own successful media company, Exclamation Music, which specialised in the representation of independent labels, publishers, unsigned artists and composers for all areas of sync, as well as consulting for various advertising agencies on music-based campaigns. This music consultancy role lead to Gary joining FRUKT Communications where he oversaw the engagement of music talent and procurement of music rights directly for global brands such as Nokia, Diesel and Coca-Cola, where he ran their Olympic Torch Relay campaign for the London 2012 Olympics.

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