20 22 oct '22

Alexandra Petkovski

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Function: Music Composer, Producer, Artist, Songwriter, Multi-Instrumentalist WSAcademy: WSA Voting Member

Called "a haunting artist to watch" by Rolling Stone, Alexandra Petkovski is an accomplished composer, producer, artist, and songwriter from Toronto, ON, Canada. After obtaining her Master of Music in Composition and pursuing her post-graduate studies at NYU (emphasis film scoring), Alex entered the world of music sync and solo artistry. Now on sabbatical from school, she has had works heard across multiple platforms such as SXSW, Disney+, TIFF, Billboard, Variety, Blumhouse Productions, Amazon Prime, Netflix, Target, CBS, Freeform, VH1, HBO, MTV and PBS.

Alex's solo music artist project, FJØRA, has become widely known throughout both the contemporary pop and Film/TV world, as her hybrid style of voice and orchestral composition serves as a unique way of scoring audio-visual mediums. Her coined genre - "cinematronic" - combines elements of electronic and cinematic styles. This can be heard throughout her work across Film, TV and commercials, such as music for American Horror Story's Season 10 "Double Feature" trailer, theme song "Déjà Vu" for Playstation's video game series Deathloop (as heard in remixes by artists like Steve Aoki, Future and Madison Beer), custom music for Adidas’s International Women Campaign 2022 and film score work like her additional music for Stephanie Economou (Jupiter’s Legacy) on Gillian Jacobs’ Disney/Lucasfilm feature documentary, “More Than Robots” (premiered at SXSW 2022 and streaming on Disney+). On the Recording Academy’s 2021 Grammys ballot, Alex's use of musical emotive nuances through voice and instrument can also be heard in scores like her piece for Scotiabank Canada's "#SaidBefore" campaign for International Women's Day and official trailer for Stacey Lee's documentary, "Underplayed" airing on Crave. A huge advocate for female presence throughout the music industry, Alex strives to foster awareness for inclusivity and diversity in each project she undertakes. Alex was asked by Linda Perry to reimagine her iconic hit song, "What's Up?" for Blumhouse Productions horror movie series, "Welcome to the Blumhouse,” released and aired on Amazon Prime. Her music video for "What's Up?" premiered on Amazon Music.

A prolific composer, producer and writer, Alex released a custom sample pack with Splice, is a strong standing member of the Alliance for Women in Film/Television, World Soundtrack Academy, Canadian Academy of Recording Arts and Science, Screen Composers Guild of Canada, friend of the Guild of Music Supervisors and a Gold Member with the Society of Lyricists and Composers.

Alex has performed showcases for the GMS and has been awarded Best Musician and Composer across multiple festivals, including the New York Independent Cinema Awards, New York International Film Awards, Paris Film Festival, Official Selection for ARFF, Cannes World Film Festival, TIFF Women's Official, L.A. Underground Film Festival and Honorary Selections with RIIFF. A Hollywood Music in Media multi-nominee, Clios Winner and Shortlist nominee, she was a participant in New York University's Feature Film Scoring Workshop hosted by Mark Snow (The X Files, The New Mutants) and Michael Levine (Siren). A producer for BYXXINC; the first ever all-female producer sync camp in L.A., Alex is currently a composer in residence with the Canadian Film Centre, “The Slaight Family Music Lab”, chaired by Juno award-winning songwriter Marc Jordan and internationally acclaimed composer Lesley Barber.

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