Alex Flores is the Senior Vice President, Creative at BMI (Broadcast Music, Inc.). In this role, Flores oversees the Creative teams in BMI’s seven offices in New York, Los Angeles, Nashville, Atlanta, Austin, London and San Juan, helping to support the Company’s songwriting community and cultivate key industry relationships. She works closely with Mike Steinberg, Executive Vice President, Creative & Licensing to oversee the continued development and execution of acquisition and retention strategies that are in line with BMI’s overall mission of growing our leading market share across all genres of music.
Before joining BMI, Flores held various positions at BMG, including her most recent post as Senior Vice President of Marketing, North America. In that role, she managed the day-to-day operations of the U.S. Synch Marketing teams while continuing to secure placements for BMG’s repertoire across all media platforms. Flores also worked closely with her international counterparts, songwriters, producers and artists to maximize synch opportunities in the U.S., as well as acquire talent and renew deals. She joined BMG in 2012 as a Director, Marketing, Film & Television where she was responsible for placing music in films, TV shows and soundtracks. She also held positions of increasing responsibility at Walt Disney Studios, Universal Pictures and Univision Music Group.
Flores has an MFA from Loyola Marymount University and a BA from Universidad Iberoamericana Noroeste.