Obi Asika is focused on the possibilities that the creative and cultural industries offer for Nigeria, Africa and the global black Diaspora. He is a leading advocate for Nigerian and African Soft power.
Obi Asika joined the board of trustees of the Nigerian Olympic Committee in December 2020, he is a former Vice Chairman of Kwara Utd, a Nigerian Premier League football club. Obi has been involved in football and sports for 20 plus years.
Obi Asika is the Founder of Dragon Africa, a strategic communications agency, event & conference producer, he is the co-founder of Social Media Week Lagos, one of the largest new media and technology conferences in Africa. Obi is Founder of @IbaAjie, a new innovation and creative hub opening in Onitsha in 2021. Obi has been involved in promoting and enabling opportunities in the technology, sports, media and entertainment industries in Nigeria and globally. He has been an Executive Producer for global events, major global tv franchises and festivals including, Fifa U20 World Cup 1999, CAF Nations Cup 2000, Big Brother Nigeria 2006, Dragons Den Nigeria, 2007, The Apprentice Africa 2008, Naija Sings 2009-2012, Calabar Festival 2008 & Calabar Rocks Tv Series 2009, Soccerex West Africa 2012, SMWLagos 2012- until the present to name a few.
Obi Asika is the National Coordinator of the Technical Working Group for the Creative Industries, Tourism, Culture and Hospitality sectors for the 2020-2050 Media and Long term National Development plan for the Nigeria 2050 Agenda. He has spoken extensively on this sector and worked across the space as well as worked on the sector and ecosystem development.
Obi Asika was appointed Senior Special Assistant to The President for Social Media & Digital Policy (2015).
Obi Asika has worked with and advised multilaterals, corporations, governments, brands and agencies on the creative industries, sports, strategic communications, events and more.
Obi Asika was educated at Eton College, The University of Warwick and The Nigeria Law School.